Synergy at it's Best

Well, well, well...

I was wondering when the conglomerate that is American Idol was going to do it's tradition of hocking cross-promotional products--I don't even count Ruben Studdard's terrible send-off song because no one cares about Ruben Studdard anymore. Tonight, however was ingenious because of the severe subtlety.

During Round One of the Top 3, it was the Judge's choice for songs that the contestants would sing. Simon Cowell had David Cook, and oddly chose "The First Time I Ever Saw Your Face" by Roberta Flack...very bizarre considering Simon likes his singers to stay "young and fresh," and hates it when they do things that are "old and boring."

Well, Simon's brainchild Leona Lewis who is hot on every Pop chart across the globe with her catchy, "Bleeding Love" has an album, and guess what song is on her album--take a friggin guess. Simon pockets like 75% of Leona's profits off that album and resurrected a song that many people of my generation have never heard of.

Well played Cowell, well played.